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Various luxury eyewear frame shapes laid out

STYLE

How to Find Your Frame: A Shape Guide for Every Face

By Sofia Marinov

March 15, 2026 · 7 min read

Forget the chart. The 'round face needs angular frames' rule has produced a million wrong pairings. The real question is harder: what version of yourself do you want this frame to argue for?

Aviators are confident, professional, slightly aspirational. They were built for pilots; they still photograph people who behave like one. They flatter long faces and faces with strong cheekbones.

Round frames soften. They suggest creative work, an interior life, a certain comfort with being looked at gently. They balance square jaws and sharp brow lines.

Cat-eye is rarely subtle, and that is its point. Worn by people who chose this exact frame, in this exact colour, on this exact morning. Editorial energy.

Oversized squares are armour. They cover, they hide, they project authority. They photograph well at speed — leaving a building, getting into a car, walking past a camera you'd rather not see.

The right frame is the one a stranger would describe before they describe your face. Begin there.

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